Asia’s leading television and film event, the Asia TV Forum & Market (ATF) and ScreenSingapore (SS) 2015, was officially launched this morning by Guest-of-Honour, Dr Yaacob Ibrahim, Minister for Communications and Information (Singapore).
As part of the Singapore Media Festival (SMF), the opening ceremony of ATF and SS 2015 also led the official launch of the 2nd edition of SMF, which will see other established media events being held during the two-week long media festival.
Taking place at the Marina Bay Sands Convention Centre from 2 – 4 December, the 16th edition of ATF – a sister event of MIPTV and MIPCOM and the 5th edition of SS, is anticipating 5000 international industry players from the television and film industry to convene at the two co-locating events to buy, sell, finance, distribute and co-produce content across all platforms. A pre-market conference was held the day prior on 1 December 2015.
Asia’s TV & Film Content Industry Goes from Strength to Strength
Anticipated to record an even bigger show than 2014, this year’s ATF and SS will house major studios and 16 official pavilions such as Australia, China, France, Japan, Malaysia, Singapore, South Korea, Spain, Taiwan and United Kingdom. With a strong emphasis on digital trends and the freshest content, participants of ATF and SS will have access to over 670 international content sellers that are leading the industry’s digital transformation.
At the ATF’s pre-market conference held on 1st December, notable market leaders comprising D.J. Lee, President, Media Content Business, CJ E&M (Korea), René Rechtman, Head, International, Maker Studios (USA) shared their expertise and experiences on the content industry, elaborating on current hot topics and digital trends such as Into The Future: Asia’s Move Forward and Development and Expansion in Asia’s Digital Marketplace respectively.
Focusing the spotlight on kids content at Junior@ATF, animation studios such as Little Airplane Productions (USA) and UYoung Culture & Media (China) offer producers key insights into how they are combining international talent and resources to develop top grade animation content that appeals to both Asian and international markets through Holding Hands: Making Asian and Western Collaborations Work.
For Formats@ATF, several media distribution heavyweights such as iQiyi (China) and MNC Group (Indonesia) will be discussing more on the uprising trend of the industry’s hunger for Asia’s original productions. The panellists will share their analysis of how the significant budget expenditure can affect how content creators acquire these productions to deeper audience loyalty and increase intellectual property in On the Prowl for Asia’s Original.
Film professionals at ScreenSingapore can look forward to silver screen experts such as Cheryl Boone Isaacs, President, Academy of Motion Picture Arts and Sciences, Dhruv S Sinha, General Manager, Hollywood and Overseas Business, Reliance Entertainment & Phantom Films and Chieko Murata, Vice President, Local Productions, Japan & Southeast Asia, International Film & Television, Sony Pictures Entertainment. They will bring light to the trends and developments of film financing and distribution in the industry to achieve success.
Ms Yeow Hui Leng, Senior Project Director of Asia TV Forum & Market and ScreenSingapore, Reed Exhibitions, said, “As the region’s preferred integrated TV and film content event, ATF & SS present the quintessential marketplace for international content sellers to connect with the regional Asian content buyers and sellers. Attendees benefit from meeting the best in the entertainment content industry, to buy and sell content, co-produce and distribute their productions. As a conference, the ATF & SS grant participants the opportunities to imbibe knowledge from guest speakers and visiting thought leaders. Through ATF & SS, we are excited to collectively move the industry forward to the next level.”
Launch of ATF Formats Pitch 2016 with all3media International
Steve Macallister, Chief Executive Officer of all3media International (UK), announced that it will collaborate with ATF as the global partner of ATF Formats Pitch 2016 – a competition aimed to facilitate the exchange of ideas and talent between the leading international distribution arm of award-winning content and Asian-based producers.
Well-known in the region for licensing show formats such as Are You Normal, GoogleBox, Sexy Beast and Undercover Boss, all3media International said that the endorsement of the creative competition with ATF is aligned with their mission to work with the best creators of the television industry.
“We are delighted to be supporting this initiative as the key element of our strategy in Asia is to build relationships with the local production community. Great content always travels and we are keen to tap into the excellent talent base in the region,” said Macallister.
ATF will be announcing the details for the calls for submission during the second half of 2016. Forming the judging panel are representatives of key creative powerhouses such as Studio Lambert, Lion TV as well as major local and European broadcast commissioners. The winner of the inaugural ATF Formats Pitch 2016 will receive a cash prize and bespoke consultancy with a range of all3media producers as well as a trajectory to distribution via all3media International.
Advancing the Future of Southeast Asia’s Films
2015’s edition of ScreenSingapore will showcase its inaugural Southeast Asian Film Financing (SAFF) Project Market – an innovative project conceived and created through the partnership of ScreenSingapore, Southeast Asian Audio-Visual Association (SAAVA) and the Ties that Bind (TTB).
The SAFF is an initiative to springboard 10 promising filmmakers and their productions into the industry, connecting them with investors, commissioners and co-production partners from around the globe. A total of 148 highly promising project submissions from 22 countries were received at the end of 30 September when submission closed. Selected projects will be awarded in the prize presentation ceremony to be held on 4 December.
With the convening of multiple delegates from around the world at the ATF and ScreenSingapore, the future of Film and Television within the region seems bright as participants and speakers alike come together to engage in Asia’s premiere entertainment content platform.