Bandai Namco enters India with Family Entertainment Centres

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Bandai Namco, the Tokyo based gaming, entertainment and arcade company is foraying into the Indian market and will set-up family entertainment centres.

The $4.4 billion company is setting up a wholly owned subsidiary Bandai Namco India with an initial capital of Rs 12 crore and will manage the business across India and expand based on the assessment of potential.

The first of the entertainment centres was recently inaugurated in Oberoi Mall, Mumbai and has been conducting business since 22 October 2015. Spread over an area of over 9,000 sqft, the centre offers large-scale children’s play equipment and one of India’s largest redemption zones.  The vibrant facility is designed around 3D TV animation Pac-Man and Ghostly Adventures themes.

“Expansion in the fast growing and increasingly affluent Asian region is a key component of the group’s mid-term vision plan,” said Bandai Namco Asia, president, Masaharu Igarashi. “With a wholly owned subsidiary, we now have a direct presence in one of the largest markets in Asia – India. We believe Indian audiences are ready for entertainment facilities of global standards and it will become one of the fast growing new markets for our group.”

“Mumbai despite being India’s second largest city does not have that many world-classentertainment facilities,” said Bandai Namco India, director and COO, Takeo Yagi.

The statement says that the new center from Bandai Namco will not only address that gap, it will also put Mumbai on the world map of Bandai Namco centers.

Founded in 1950 and 1955 respectively, Bandai and Namco merged in 2006, Bandai Namco is a legendary company in the gaming industry with its games like Pac-Man, Dark Souls, Tekken and recently released Pac-Man-256 in collaboration with Hipster Whale. The company is looking at expanding in the booming Indian gaming market and which is currently in $200 million and is expected to grow 10 folds to $3billion by 2019 and Bandai Namco wants a big pie of that when the gaming industry reaches to that level.

Starting off with Entertainment Centres, Bandai Namco might just want to explore the idea of co-producing a game with an Indian game development studio for some of its classic IPs and port them to mobiles as well.

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