How often do you look at your smartphone when you switch it on? Do you ever notice the animation and movements that goes on as your device comes to life and the screen lightens up? Well if you haven’t, Motorola will entice you by its new ‘Stitch’ stop-motion animation that will draw your attention and allure you till your home screen appears. And definitely, you may even want to switch off and switch on your Moto phone again just to view the boot animation time and again.
Motorola, the smart player in the Mobile industry, has always been known for its creativity in terms of look and display as it produced quirky phones like Moto Pebl, Moto Slim and the new Moto X play. Also, Motorola is the only company that aims to make its phones look interesting when it boots up by using different forms of animation. And this time with the stitch stop-motion animation, Motorola not only want its phones to look great but also feel great. The company wants its users not just to see the creative animation but sense the surreal experience it brings to the user. The creative team has used cotton thread to create the movements of the Motorola logo which reminds of kneading or stitching of sweaters that are quite soft to touch.
‘Crisp work involves a Master at the helm’ and this holds true as this animation is directed by renowned product designer, Peter Crawley who is known for his stitched illustrations. Along with Motorola’s animation team, Crawley created the entire animation by hand piercing paper with a pin and then stitching the paper with a needle and cotton thread. The paper stock, sourced from a traditional English paper mill, is usually used for watercolor paintings but in this animation it adds great texture to the blue and yellow colour combination. The animation team of Motorola continuously worked on the minute specifications and fine artistic perfection in order to bring out the feel of the thread. Moreover, this animation had to be transformed into the digital platform of which Crawley was not well versed. But, the team produced the digital output just as effectively as it was physically alive to the naked eye. And you feel it, when you see it below…
Currently, Moto devices have the startup or boot animation that goes all around the world with the Motorola logo acting as the globe. It engulfs the entire world as the globe revolves with views of different places, beaches, towers, landscapes, gardens and much more…Reminding users of the importance of environment, this animation also coveys the reach of Motorola worldwide.
The stitch stop-motion animation is already starting to roll out on the retail 2015 Moto X Style (3rd Gen) in both Brazil and India, and on the retail 2014 Moto X (2nd Gen) in Brazil through an update. As for other Motorola devices, the company says to simply “look for the animation on your device soon” which means it will show up on other Moto X devices in other regions as well in due time.
With a master player of the Mobile industry using animation to redefine creativity and leave its users visually stunned always, definitely the scope and tentacles of animation are extending to make a difference. Motorola has built a legacy by its innovative boot animation and this new technique is another achievement in terms of perfect execution to grab wandering eyes.