Comic Con India began its journey merely half a decade ago with a two city gig – Delhi and Mumbai, but what began as one man’s dream has now gone onto getting cult status and also creating a fertile platform for various stakeholders from the Comics and Merchandise arena.
The Con has slowly but steadily been adding newer attractions and venues along the past five years. It currently takes place in four major Tier I cities around the country – Delhi, Mumbai, Bangalore and Hyderabad. And now TheGraphicSlate.com has got to learn that the Comic Expo and Convention is traveling to the city, which is also referred to as ‘The Oxford of The East’, YES!!! Comic Con India kicks off 2016 with a Con in Pune come February.
On the thought of beginning Comic Con India, founder Jatin Varma, who was a publisher himself earlier, recollects: “I had no specific agenda in mind when I first thought of bringing Comic Con to India. I merely wanted to be the first one to do so, and even if I would have failed at least I could proudly say that I was the guy who brought it to India.”
Comic Con India has been growing from strength to strength over the years, and much of the success can be attributed to the huge crowds that come to support the event. Seeing the huge sea of enthusiastic young adults, a lot of brands too have jumped onto the bandwagon to capitalise on the gig’s popularity and garner more eyeballs for themselves.
“I have no complains at all. I am aware that over the years there has been a mixed response from the industry, but I don’t really see it that way, I have no qualms about expanding the size of our events to include all elements of popular culture, this is the way it’s done across the world,” a confident Jatin adds. “And Comic Con India is a powerful platform, however success at the show is in the hands of the participants. Sure, we can influence the outcome a bit, but we cannot convert a visitor into a confirmed customer for anyone. It depends on your showcasing ability, selling ability, quality of the product/creation and at the end of the day, the intent of the visitor.”
Having heard from many comic publishers and artists with regards to introducing a more conducive pricing structure to encourage more participation, TheGraphicSlate.com enquired if Comic Con India has given it any thought… “We believe the pricing is justified given the number of footfalls that we get to witness over a three day Con,” says Jatin.
Currently, independent artists pay a tad over Rs 12,500 for a stall space to display their original artwork; whereas publishers are shelling out Rs 25,000 for a stall. The organisers are however also looking at a structure wherein they sign a bond with independent publishers, which will see to it that they turn up for all events organised by Comic Con India with fresher and more vibrant content and getting a sizable discount on booth space in return at all Cons throughout the year.
On the topic of ticket pricing, Jatin adds: “We haven’t received any complains or requests to lower the prices, which means that folks are genuinely seeing value in coming to the Con and we ensure that we deliver to their expectations year after year and Con after Con”
Comic Con India is certainly providing a great platform to Comic creators as well as the fanboys (and girls) to meet, greet and exchange ideas; while also promoting pop-culture domestically and globally by bringing in the greatest of talents across the entertainment gamut to the country.
Comic Con India is now gearing up for its Mumbai chapter, which takes place on 19 and 20 December, 2015. But, all eyes will now be on how Pune embraces the Con, as it already has many culturally rich events taking place throughout the year. And why not after all it is the city with a huge percentage of youth population!