Kavitha Jaubin: The Wo(W)man of the kids’ broadcasting industry

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In this world of cut throat competition it becomes cumbersome for an individual to manage his/her personal and professional lives, but there is one such bold and beautiful woman who has not only managed to weather many storms but has also overcome many a catch-22 situations.

The woman in question is none other than Sun TV’s cluster head of kids’ entertainment, Kavitha Jaubin. This young, confident and successful woman from down south smoothly switches from being a perfectionist at work to a very warm and unpretentious lady at home.

On the occasion of her eighth year in office at the Sun TV network, TheGraphicslate.com exclusively gets her to share some of the most memorable and cherished moments from her amazing voyage thus far.

Early Life 

I initially completed my English honours and my post graduation in journalism and mass communication from the University of Madras. After which I got an exclusive opportunity to explore the copywriter and scriptwriter in me with Ogilvy & Mather and then with UTV respectively. But the launch pad that gave my career the perfect boost was my association as an assistant director with Minbimbangal, the famous production house of K Balachander, legendary filmmaker who has given the Indian film Industry superstars like the Thailava – Rajnikanth and Kamal Hassan. Balachander Sir trained me in scriptwriting, screenplay and direction skills by overtly involving me in the show production process.

As a fresher to the industry, I was in awe of his dedication, his creativity and his genial mannerism, which was independent of his stupendous success. I have also been lucky to have been trained by Pradeep Milroy Peter, who helped me to polish my fine production skills. In between this professional growth of mine, I had also in between made my brief transition from television industry to radio by joining the radio wing of Reliance Media group – Big FM as the programming head. I then also went on to work as a director, writer at Star Vijay Television.

Association with Sun TV

My association with Sun TV commenced in August of 2007. Sun TV Network has helped me establish the training that I have undergone so far and confidently handle the segment, which is niche and requires the most care (read kids entertainment). Kaveri Maran has been a great support allowing innovative shows to be introduced on our channels. She has been very encouraging and gives much needed creative freedom. The confidence, support and belief in me is what has made me shoulder  the responsibility of a cluster head for eight long years; that is what keeps me going.



For me, it has been an interesting evolution. In all these years, I have managed to preserve the enthusiasm that nudged me to opt for media in the very first place; the field that (and to an extent still isn’t) was not considered a conventional choice by many is common knowledge; And this move, I firmly believe has also helped me dealing with ups and downs in my experiences with equal fervour. I credit my testing times for my success.

With the television industry having undergone landmark changes in the last ten years, this progressive transition from being a creative content source at an advertising agency into becoming a channel head definitely wasn’t a cake walk for me. Competition calls for generating great quality and content quickly which in turn requires backing of fine technology. The lack of resources – be it the kind of technology or people, shortfall of creative content, financial crunches, commitment of sales are numerous challenges that have come along the way in the optimum functionality of the channel.

With the rocket speed growth of the digital medium, it is difficult yet not impossible to keep the audiences hooked on to the shows on linear platforms. With remarkable growth in digital platforms, the pressure of sustaining interest in the broadcast medium has been a daunting task, which is countered with astute programming strategies. Though it is nearly impossible to foresee each and every lurking problem, being pro-active can to a great extent help one to convert challenges into success strategies.


It feels great when people recognise your work. I was fortunate to have been honoured as a ‘Juror’ for the international Emmy Awards 2014 that was held in New York this year. I was also selected as the tenth commissioner at the Asian TV Forum & Market’s animation (#?ATFAnimationLab) content pitching pavilion Animation Labs in 2014. The achievements in your life are the ones that tell you that your hardwork has finally paid off well. It feels great.


Pillars of Support

I am blessed to have a completely understanding husband and son; it helps me to switch from being a professional woman at work to a regular homemaker at home as well, as I honestly believe they keep me grounded. I can confidently say that my family understands all my peer pressures and commitments at work and this is what has made it very easy for me to fit into the shoes of a cluster head and shoulder the responsibility with complete dedication for eight long years. Though subconsciously I keep thinking about work, I still manage to devote quality time to my family. Of course, since my family understands my responsibilities at work, they are very accommodating thereby alleviating the strain on work-life balance.

We congratulate Kavitha Jaubin on completing 8 successful years in the broadcast space and wish her many more glorious years ahead in her personal and professional lives alike.

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