Blippar launches visual browser

blippar visual search
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Blippar has launched the first-ever proprietary mobile visual search. This re-launched version of the original Blippar app will look at changing the way consumers interact with the physical world. Opening the free Blippar app, users will be able to simply “look” at any object via the camera on their mobile devices to activate instantaneous digital search and draw information directly from the world around them.

“Blippar has already worked with thousands of the world’s largest brands and publishers to create engaging branded experiences that are triggered by objects, magazine pages, advertisements and more, “blipped” by millions of users around the world,” explains Blippar founder and CEO Ambarish Mitra. “It is the healthy appetite for this new behavior that has fuelled the move into visual search.”

Blippar is launching this new capability by first making all English-language DVD covers and movie posters including some Bollywood movies, sports logos for the Indian Cricket League and other US and Europen sports league blippable. When users’ blipp one of these items or images, they will instantaneously be presented with a range of contextual, snackable information. For example, if they blipp a movie poster they may be presented with access to the trailer of the movie, details on what people are saying about it on Twitter or more information about the cast.

This is just the first step in Blippar’s ambitious mission to make the entire physical world visually searchable via mobile devices and wearables. In the future, Blippar will add to its growing catalogue of blippable objects in stages with the ultimate aim of making everything blippable – from an apple, to a chocolate bar, to a dog on the street, to the Eiffel Tower and beyond.

Web-based search as it exists today has dominated the digital experience, both online and mobile. From inputting keywords to digging through pages of links to access information, this governing search behaviour is limited by vocabulary and literacy. Blippar’s image recognition capabilities will extend beyond the confines of language to empower consumers to instantaneously pull timely, relevant information directly from the environment around them.

Mitra

“The human imagination, curiosity and the quest for knowledge are all often limited by our capacity to define and assign language to describe and seek answers from the world around us,” added Mitra. “Today marks the beginning of a new era of search, where curious users will be able to visually search the world through the lens of the Blippar app. The technology holds massive potential for enriching real world experiences and delivering genuine value to our users. The visual search is not replacing text-based search, it’s an alternate behaviour which satisfies people’s spontaneous needs of instant object focused curiosity, therefore introducing the light web.”

Blippar’s proprietary search engine is net neutral. Blippar users will be served the highest quality and most accurate sources of information within the app, displayed on a fluid user interface that uses design and colour input directly from the blipped item itself. The speed and accuracy of the Blippar platform allows users to blipp and access information faster than traditional web search, with no delay in latency. Further, Blippar’s location-based predictive computing uses deep learning and artificial intelligence to refine and personalize its visual search results for each user.

Blippar will continue to work closely with brands and agencies to bring products to life through engaging interactive experiences. The updated Blippar app is available for download on iOS and will soon be available on Android.

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